
D2C brands
D2C brands
Product launches, bundles, subscriptions, messaging, and purchase barriers.
Product launches, bundles, subscriptions, messaging, and purchase barriers.
The decision
- Launch the three-pack bundle, or keep selling singles?
- Move the subscription from monthly to every eight weeks?
- Lead the launch email with price, speed, or ingredients?
- What actually stops the first purchase?
What the simulation explores
- Repeat buyers, first-time visitors, lapsed customers
- Price points and bundle configurations
- Message variants and the barriers each one meets
The test you leave with
A two-week bundle test on repeat buyers, at one price.




